Marketing opportunities to flow from new rivers of life 2009 campaign
Wednesday 12th August 2009
After months of planning, we're excited to bring you the Rivers of Life cooperative marketing prospectus.
It follows the successful launch of NRT's Marketing Manifesto in Lismore in June.
Rivers of Life 2009 is a cooperative marketing campaign that will use a combination of magazine, press, television and on-line advertising to target regional and national markets to promote the Northern Rivers.
The campaign is being funded through partnerships with the region’s local government, tourism organisations and tourism industry operators and through the cooperative advertising opportunities listed in the Rivers of Life 2009 Prospectus.
CEO of NRT Russell Mills says funds will be matched dollar-for-dollar by Northern Rivers Tourism with TNSW funding to reach the budget target of $276,000.
"This campaign will be the cornerstone of our regional marketing activity over the next three years. It aims to stimulate business during the low and shoulder seasons, extend duration and distribution of visits, as well as increase brand awareness and directly promote the participating tourism operators who get on board."
Most of the region's tourism associations and local councils are supporting Rivers of Life which will feature a comprehensive advertising and marketing program which will direct visitors to a specific rivers of life website.
"We have put together cost effective and excellent value for money advertising opportunities for tourism operators to directly increase their benefits from the campaign," says Russell.
This campaign is supported by Tourism NSW and its Regional Tourism Partnership Funding Program.
Click here to view the Marketing Prospectus
Travel industry pioneer to address Tourism Symposium for regional NSW
Tuesday 4th August 2009
The co-founder of one of the travel industry’s global success stories is the keynote speaker for the inaugural Tourism Symposium being held in Byron Bay in October.
Dick Porter, an Australian who co-founded STA Travel in London in the 1970’s, went on to build it to become the world's largest youth, student and budget travel business, operating in 75 countries and employing over 3,000 people. Dick will address the Symposium’s theme 'Innovate and Prosper’. Having experienced the highs and the lows of the tourism industry he will share his experiences and his advice with industry delegates.
On Monday and Tuesday 19 and 20 October, the Tourism Symposium is designed to assist travel industry operators succeed in their businesses and will be held at the Byron at Byron Resort, Spa and Conference Centre.
Full details and early bird registration are now online at http://ts.e-register.com.au/
NRT Strategic Plan 2009-2011
Tuesday 7th July 2009
The Strategic Plan will provide the roadmap for Northern Rivers Tourism’s direction over the next three years. This document may also assist tourism businesses and event organisers in their own planning and help to align the resources and strategies of local government and industry operators in the region wherever possible. The process of planning, implementation and evaluation is cyclical and ongoing. The document is dynamic, but provides a benchmark for us to measure the success of our endeavours. To download the plan in full click here
Can you Accomdate Visitors for Repco Rally Australia?
Thursday 7th May 2009
Can you Accommodate Visitors for Repco Rally Australia? Northern Rivers Tourism is conducting a survey of tourism accommodation providers interested in securing visitor bookings for Repco Rally Australia (3-6 September 2009). The survey results will be collated and used to audit the amount of accommodation available. NRT and Tourism NSW will subsequently followup with those operators who have completed the survey and can offer accommodation to participate in marketing prior to the event.
Interested? Click Here to complete the Survey
Please complete the survey for each property you own or operate. It should not take more than a couple of minutes. Thank you, your participation is appreciated!
Northern Rivers Tourism Development Conference 2009
Saturday 10th January 2009
The Steering Committee with responsibility for managing the Mid North Coast/Northern Rivers Tourism Flood Recovery Program is seeking expressions of interest from professional Event Organisers with the capacity to work with an industry reference group, to develop and stage a Tourism Development Conference to take place in the Northern Rivers region of NSW, probably in May 2009 but certainly prior to 30 June 2009.
If this opportunity is of interest to you full details are provided in an Event Organiser Briefing Document that can be downloaded by clicking here
The Rainforest Way
Wednesday 9th July 2008
The Rainforest Way is a series of loops and driving trails that lets visitors and locals explore the spectacular World Heritage rainforests and the unique hinterland of the Northern Rivers NSW and South East Queensland. Rainforest Way links 14 magnificent World Heritage-listed National Parks and makes it easy for visitors to discover the region’s natural, cultural and historic attractions.
Northern Rivers Tourism is the lead agency responsible for the Rainforest Way Project. It is a cooperative initiative that crosses state borders and regional councils for the mutual benefit of all and is unprecedented in bringing together the support of a large number of government and non-government partners. Click here to proceed to ‘The Rainforest Way’ website
Pacific Coast Touring Route
Tuesday 10th June 2008
The Pacific Coast Touring Route (PCTR) is New South Wales’ most successful drive program for the international market and is brochured by many major wholesalers around the world.
Pacific Coast Touring Route Inc is an incorporated association of four Regional Tourism Organisations (RTOs) and the program members. The RTOs are Central Coast Tourism, The Hunter Regional Tourism, Mid North Coast Tourism and Northern Rivers Tourism. The PCTR program currently has members, ranging from small B&Bs to large hotels, apartments, attractions and tours.
The PCTR program is promoted to domestic and international travellers through the traditional travel industry distribution channels and also online The main objective of PCTR Inc is to increase awareness of the PCTR in domestic and international markets and to facilitate the development of unique experiences, products and places along the route.
Flood Relief
Wednesday 19th March 2008
During January 2008 parts of North Coast NSW were subject to flooding and heavy rains which had a negative economic impact on the region bounded by Northern Rivers NSW and Mid North Coast NSW. Parts of Northern Rivers (Tweed, Kyogle) were declared Natural Disaster Areas by the NSW Emergency Services Minister Nathan Rees. Northern Rivers Tourism prepared a submission for state and federal government disaster relief funding, incorporating an economic impact survey estimating an economic loss of $18.2 million to the tourism industry of Northern Rivers NSW. The submission also included a proposed marketing strategy to declare the region “open for business” Following this submission and active lobbying from the Federal Member for Page Janelle Saffin and the NSW Minister for Tourism the Hon. Matt Brown, the Prime Minister and Premier of NSW jointly announced a tourism recovery package of $600,000 for North Coast NSW.
Northern Rivers Tourism (NRT) subsequently established and chairs a Project Steering Committee for the allocation of this funding to appropriate activities including cooperative marketing, destination publicity, production of destination promotion collateral and industry development initiatives.
